Do you want to start working as a digital marketer or move up the ladder from marketing assistant to digital marketing specialist? The best way to secure a digital marketing position is to pass a certification exam. There are countless certifications to prove your proficiency for digital marketing but the most sought-after certification in the industry is offered by the American Marketing Association (AMA). The AMA is a membership association that aims to bring the marketing community together with industry standard best practices and resources.
Which Certification is Best for Digital Marketing?
There are a few certifications that can prove your proficiency in digital marketing. One such certification is offered by American Marketing Association that has partnered with the Digital Marketing Institute. Passing this one exam gets you two certifications, the certification in PCM Digital Marketing and designation as Certified Digital Marketing Professional.
What is on the AMA Digital Marketing Certification Exam?
There are a few topics within digital marketing that the AMA certification proves proficiency on. They include:
Content Marketing – a tactic that involves creating and posting valuable, relevant and consistent content to attract both qualified readers and links to drive qualified conversions. Content includes, but is not limited to website content, social media posts, press releases and blog articles.
Social Media Marketing – promoting a company’s products or services using social media websites like Facebook, Twitter, Instagram and YouTube. Posts and content are posted and shared by the community in order to bring awareness to the company’s products and services.
Search Engine Optimization (SEO) – the process of improving a website to show up on relevant Google searches. The optimizations are made based on the perceived Google algorithm, then the search bots crawl the website, index the content and rank the page based on hundreds of ranking factors.
Paid Search (PPC) Using Google Ads – a way for advertisers to pay for advertising in an auction style environment to capture search users, rather than spend time optimizing a website with SEO tactics.
Display and Video Advertising – paying for views and clicks on advertisements that show up on third-party websites, social media and other digital mediums. Digital advertisements are either text based, image, banner or video advertisements. Display and video advertising is meant to capture a user’s attention and have them click to the advertiser’s website.
Email Marketing – using email to promote a company’s product or services. The customer can join the company’s email list or opt-in for things like discounts and company information.
Website Optimization – using website tools to experiment and improve a website’s search rankings, drive additional traffic to the website and increase conversions.
Google Analytics – a reporting tool, proprietary to Google, that summarizes a company’s search data through a conversion funnel, from acquisition, engagement, monetization to retention. Google analytics offers insight into acquisition type, user engagement, the amount of revenue generated, the retention rate of users, user demographics and the type of technology a user uses to engage in content. The insights gleaned from Google analytics can help shape the digital marketing strategy moving forward.
What are the Benefits of Preparation Courses?
There are many benefits to taking a preparation course for a Digital Marketing certification. From extensive and comprehensive learning to industry experienced instructors, networking opportunities, and more.
Extensive and Comprehensive Learning
During this exam prep course, you will spend 122 hours learning the fundamentals of Internet technology-enabled environments including web browsers, FTP, email, webpage authoring using Extensible Hypertext Markup Language (XHTML), project management and basic infrastructure networking. Additional coursework will focus on internet marketing strategies and search engine optimization (SEO). A final course will review webpage design and help you build marketing-oriented static and dynamic websites with Adobe Dreamweaver.
Industry Experienced Instructors
You will learn digital marketing protocols and algorithms from industry experienced instructors that are experts themselves. With these preparation courses, you have the ability to receive one-on-one instruction and ask questions when you need additional assistance. The instructors are familiar with digital marketing, SEO and webpage design. They understand what you will need to know to master the certification exams and prepare yourself for day one on your new job as a digital marketing specialist.
Network with Instructors and Classmates
During the preparation course, you will sit next to and talk with instructors and classmates that are also learning about digital marketing. This is a great time to network and meet new people. These fellow future colleagues will be great to keep in contact with as you progress through your career in digital marketing.
Other Digital Marketing Certifications
Once you become AMA certified, it is important to continue learning about digital marketing by reading lots of blogs, attending conferences and attaining additional certifications. If you use Google Analytics in your job, you can become Google Analytics IQ Certified. Whether you are a beginner or advanced user, Google Academy offers certifications to prove your proficiency in Google Analytics. Google also offers a Google Ads certification for those that are proficient in Pay-per-click and display marketing. If you are focused on content marketing, HubSpot offers a content marketing certification at HubSpot Academy. YouTube also offers a certification to become a YouTube advertising partner. There are countless certifications for digital marketing so pick the ones that best promote your knowledge and skills.
While you probably can’t complete all the certifications, and you probably don’t want to, it is important to show your proficiency in digital marketing to build confidence in your customers, employers and coworkers. Before you dive in headfirst, take the time to prepare for your certification exams with the help of Florida Technical College. After completing the continuing education exam preparation course, pick a select few certifications (including the AMA digital marketing certification) that best fit your digital marketing knowledge and skills. Certifications are a great way to let others know that you have taken the time to research a tool or topic and have the creator’s stamp of approval.
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