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LaSalle Internet Marketing Strategies Exam Preparation


In this course, students learn the fundamental knowledge and skills required to work in an Internet technology-enabled environment.
by admin
Free
90 clock hours
0 Lessons

Course Description

LaSalle Internet Marketing Strategies Exam Preparation

Internet Marketing courses will examine how the Internet can be leveraged into the marketing activities of a business. Students will develop and implement an Internet marketing plan for an existing website.

Contact Hours: 122

Courses: 3

 

Course

Number

Course Title Clock

Hours

CIW01 Internet Fundamentals 45
INM02 Internet Marketing Strategies 45
ADO02 Webpage Design 32
  TOTAL: 122

Areas Covered

Internet Fundamentals – 45 Hours

In this course, students learn the fundamental knowledge and skills required to work in an Internet technology-enabled environment. These skills include essential knowledge of the technological components of the Internet, such as web browsers, FTP and e-mail, and webpage authoring using Extensible Hypertext Markup Language (XHTML), as well as project management and basic infrastructure networking. The course makes use of lectures, hands-on activities, readings, case studies, and student projects.

Internet Marketing Strategies – 45 Hours

This course introduces strategies and technologies used by Internet marketing professionals to gain Internet presence. It focuses on introductory techniques used for the marketing, selling, and distribution of goods and services through search engines and Internet directories. Students will develop an understanding of opportunities and limitations, and they will learn how to use these technologies to improve marketing practices related to the Internet. Furthermore, they will cover general Internet marketing strategies and search engine optimization (SEO). The course makes use of lectures, hands-on activities, readings, case studies, and student projects.

Webpage Design – 32 Hours

Through instructor-led exercises, participants will learn how to use the tools available in Adobe Dreamweaver to build marketing-oriented static and dynamic websites. The course makes use of lectures, hands-on activities, and student projects.

Course Details

  • 2—10 Weeks
  • $3,500 Tuition
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